Cookie retailer Mrs Fields has opened its first story to fully incorporate a New Zealand Natural ice cream parlour.
The newest Mrs Fields store in Australia will open at The Glen Shopping Centre in Mt Waverley on October 14.
The two brands have had a long association with many stores located side by side, but this will be the first store where they are fully incorporated.
Ho had been working as a bank teller for five years and was searching for a project to provide him with career drive and a chance to offer great customer service.The combination of these well-established franchises has provided owner Victor Ho with the ideal business venture to launch himself into a new career.
“I’ve been thinking of getting into business for myself but lack the experience and know-how. Mrs Fields was a great opportunity for me because it’s a well established franchise with great product, and when they offered to add the New Zealand Natural Ice Cream offer it was an easy decision."

“I have to say that it is no coincidence that the aggressive growth phase that Degani has enjoyed in recent times has coincided with the development of our working relationship with Angelo Kondos and The Lease Wise Group.”
George Pezaros, Degani - Managing Director


“We have been using the services of Leasewise for several years now to help us grow and maintain our network. Their services are very professional and
we are comfortable with the deals done. But most importantly I have been very impressed with their ability to understand and respect the interest of our franchisee in a deal, especially a renewal. That takes it beyond the numbers.”
- Andrew Benefield, Mrs Fields – Owner


“As a rapidly growing retailer with sites predominately located in major shopping centres, property and leasing is a major part of the operation of our business. Leasewise is a key partner for Matchbox and their skills in site selection, lease negotiation and dispute management have been critical in the successful rollout of our store network for the past three years. The experience and expertise that Leasewise have bought to Matchbox have saved us an enormous amount of time and money in this area and allow us to concentrate on being the best retailers we can.”
-David Cohen, Matchbox - Managing Director
